Is Missing The Online Revolution Making You Lose Sleep as a Townsville Business Person?
Do You Want The Solution To Your Missing The Online Revolution Problems?
Do You Want to Be A Townsville Business Person With More Online Customers?
1: Keyword Research Decoded
What do users search to find your business? Do you have page ranking for any search terms in the top 10?
Use the Customer Segment Research Tool below with your most popular products and services. Note results.
The New Customer Secrets Framework can be used to define in detail your Ideal Customer Avatar. It can also be used to help identify the best new customer channels.
Gather a list of search phrases you want to use for Google ads and website content.
This keyword shortlist will be expanded for your marketing campaign.
Customer Segment Research Tool FREE
New Customer Secrets Framework FREE
2: Business in Townsville
More local business can be gained by including location keywords. E.g. Townsville SEO agency. Include location keywords of your sales area. This can include customer location case studies/testimonials.
Location + Keyword phrases makes you more unique compared with national and international brands.
You can rank online more easily on search engine results pages with location and keywords.
A Google My Business (Google Map) listing can be created for free. This will help with Google Map and Google Search queries looking for the closest business for your product or service.
Google will email you monthly how often the Google My Business listing was seen, how often the website link was clicked, how often the phone number was used and how often smartphone directions to your business was used.
SEO Townsville Keywords FREE
Ace Your Google My Business Listing FREE
Top 10000 Keywords from 20 Australian Cities (including Townsville) FREE
3: Technical SEO
The quickest wins can be gained from correcting any technical mistakes or omissions in your website.
Common issues include:
- No Meta Descriptions for the web pages. This is used by Google for web page descriptions.
- No Image Alt descriptions. Your website can attract traffic and potential customers from the images.
- Headlines without keywords and benefits. Keywords are used by search. Benefits encourage reading.
- Not enough content for a complete Customer Journey. Awareness, Interest, Consideration, Evaluation, Purchase. Each stage should have a Call To Action for the next stage of the customer journey.
Free Web Page Audit Tool FREE
Customer Value Journey FREE
4: SEO Strategy
A SEO campaign can include:
- Your initial business keyword ranks. This can be improved for quick wins.
- Your industry keyword phrases search engine volume. This can size the marketplace.
- Your closest competitors online including their ranking keywords. How strong is the competition?
- Your business goals as it relates to keyword goals. Only target keywords where you can win.
- SEO Content Template for each keyword phrase. This includes requirements for top 10 content.
Getting your SEO Strategy in place is the foundation for good return on investment going online.
This information can also be used for Digital Marketing Campaigns.
Business Strategy Checklist PDF FREE
The Accelerating Business Results System 15 page PDF FREE
Create Product Market Fit Domination Your Market Defined, Your Competition Known, Yoru Niche Keywords, Your Customer Prospects Questions
5: Content Marketing
Arrange your desired keyword phrases by search volume. Keyword phrases can also be grouped by topic. Several pieces of related content with internal links is more effective than a single web page.
Content can be created with the assistance of SEO Content Templates. This will indicate the content length needed, synonyms to include and language difficulty. It also shows extracts from the existing top 10 ranking content.
Review the top 10 ranking headlines for insights. The goal is a headline under 60 characters to be completely visible in a Google Search. Include the main keyword phrase exactly with the main benefit/problem. E.g.
- How to [benefit]
- [topic] for [ideal customer]
- Number [topic] secrets
- How to [benefit] without [problem]
Another longer style headline can be used for the Meta Description and Subheadings.
Modifiers can also be used. E.g. Free, quickly, now, fast…
How a Townsville SEO Consultant can help you
- Get all your existing keywords and ranking positions.
- List your nearest online competition and their keywords.
- Help create a list of suitable keyword phrases that can help get you more business.
- Create content for product descriptions, sales pages, emails, social media posts, ads that use your keywords.
- Your new keywords will provide Internet traffic / prospects / customers into your business continuously.
YES! I Want To Find New Prospects and Customers
